Absa Bank Kenya Launches WhatsApp banking
Absa Bank Kenya has launched an innovation that allows its customers to access their bank accounts and transact via WhatsApp.
Gathogo Wanjiru 
The innovation allows Absa Bank customers to effect mobile transactions, inter-account transfers, bill payments, balance inquiries, among others, on the platform.
Speaking during the launch, Absa Bank Kenya MD Jeremy Awori said the move is a demonstration of the bank’s commitment to continue investing in digitally-led innovative solutions that have the potential to significantly transform the customer experience.
''Essentially, we are transforming banking from being a series of complex transactions into a simple conversation on WhatsApp,” Awori said.
The bank has committed to invest at least Sh1.6 billion this year towards digitalization, automation, and innovation.
The introduction of WhatsApp banking by Absa ushers the sector into the new age of banking which integrates transactional, conversational, and personalized banking services in a seamless, fast and reliable way.
The digital platform will gauge and anticipate customers’ needs and requests based on its Artificial Intelligence, machine learning, and analytics capabilities and consequently offer multiple solutions through core systems and delivery platforms within the bank.
“With this solution, each of our customers gets access to a 24/7 digital personal banker who can help them perform transactions upon receiving simple instructions on chat,'' Awori said.
