Blow To Radio Africa After EABL Vows Not To Advertise With Them Anymore Over Shaffie's Feminism Remarks
The decision by the EABL may deal a huge blow to Radio Africa, owing to revenues generated through the advertisements.
Radio Africa Group is in for another shock after the East African Breweries Limited (EABL) announced having suspended all their advertisements with the station.
Via its statement on Saturday, March 27, 2021, EABL expressed its dissatisfaction over the recent utterances by presenter Shaffie Weru, and his co-hosts Musya Neville, and DJ Joe Mfalme.
EABL noted how the trio displayed gender insensitivity by attacking a woman who almost died in the hands of his boyfriend who had thrown her from the 12th floor of a building before she luckily landed on the 9th floor.
"The context in which content on the Wednesday programme was relayed goes against the core tenets of this agenda," EABL stated in part.
The brewery company stated that it will withdraw all its adverts related to the programme hosted by the trio. At the same time, EABL pleaded with Radio Africa to be keen while selecting their presenters.
Shaffie and his colleague Mfalme have since been suspended for a period of two weeks, as per an earlier announcement by the Radio Africa management.
Although they had already tendered their apologies to the public, the damaged reputation of the radio station was beyond repair leading to their suspension.
Radio Africa accused them of shaming a woman who had opened up on how her alleged boyfriend threw her from the building's 12th floor after she declined to spend the night with him.
The sexual violence survivor luckily escaped death by a whisker after she landed on the 9th floor hence nit hitting the ground.