Rebranding KBC: KBC Set To Unveil Their New Look Tonight
After months of grueling engagements, strategy, and planning, Kenya’s national broadcaster mega re-launch is finally here.
Deborah Chelangat 
Kenya Broadcasting Corporation flagship brands: KBC Channel 1 TV, Radio Taifa, and the English Service new look complete with a star-studded line up of presenters, is refreshing, entertaining, captivating, and nostalgic.
This injection of freshness has been the talk of the town lately after the national broadcaster tapped top talent, including a team of legends who have dominated the media landscape for years, in an elaborate rebranding strategy that promises to up the stakes in the dynamic broadcast industry.
Among the new faces on KBC Channel 1 that are shaping public discourse are Tom Mboya, Cynthia Nyamai, Shiksha Arora, John Kioria Fred Indimuli, Juma Ballo, Harith Salim, and Nancy Onyancha.
The great queen and princess of TV Catherine Kasavuli alongside the legendary Fayyaz Qureishi, Badi Muhsin, and Pauline Sheghu will host the special Saturday segment dubbed ‘Legends’ while Sunday Express will wrap up the week’s news events.
“The ‘Legends’ is only on Saturday at 7 pm and 9 pm. The market has been yearning for these anchors. The Corporation decided to allow them to deliver our product to Kenyans. They are also very experienced and will also be training our upcoming anchors to sharpen their anchoring skills”. Mr. Maina said ahead of the relaunch.
In the line-up of changes to be unveiled, high-profile guests will be featured regularly as viewers stay informed on the day’s news between Monday and Wednesday on the Prime Edition, Business Insight on Thursday, and Easy Friday as the weekend nears.
The KBC channel one has retained Darubini which will kick off the much-awaited launch at 7 pm with renowned Swahili anchors Harith Salim and Nancy Onyancha, while Tom Mboya and Purity Museo will anchor the new Prime Edition that premiers on Monday with a one-on-one interview with ANC party leader Musalia Mudavadi with a focus on politics, his family life, his driving force, and philosophy.
The revamped Darubini will now feature household names such as Ahmed Juma Bhalo, Beatrice Gatonye Ngetich on Tuesday and Wednesday, Salim and Onyancha on Friday before paving the way for Badi Muhsin and Pauline Shegu who will steer the special Kiswahili legend edition on Saturdays. Kamche Menza will wrap up the week on Sunday.
For the English bulletins, John Jacob Kioria will make a comeback premiering on Wednesday alongside Serfine Achieng Ouma and on Sunday for Sunday Express and family show.
Business anchor Cynthia Nyamai will make her debut on Thursday with Business Insight alternating with Betty Kiptum and Carol Njenga while Easy Friday will be hosted by Fred Indimuli and Skiksha Arora.
Kasavuli will be unveiled this coming Saturday for the Legend Edition.
In the meantime, Richard Munga and Daniel Wahome will continue handling sports matters. Jackline Wambiru and Irene Muchuma will present Lunch Time News, while O’brien Kimani and Regina Manyara will continue hosting BizCheck segment every Thursday at 10 am.
Ben Troy Njue will keep you updated on NewsCheck mid-morning show every Tuesday and Wednesday.
